Building an E-Commerce Empire, One Poop Bag at a Time

The name might strike some as repulsive, unless you’re a dog owner: PoopBags.com.

“It’s the most common term for them,” says Paul Cannella,

Sales of the biodegradable bags are starting to take off since the Chicago-based site landed the top two spots on Google for the search terms “poopbags” and “poop bags.” Cannella now recognizes he needs a business plan to grow his promising enterprise.

“I’ve taken a lot of different notes and jotted down a lot of my ideas, but they’re not organized into a plan,” says Cannella. “I need to plan what we’ll be doing 30, 60, and 90 days out, so we can concentrate on what needs to be done at that moment.”

“A business plan gives you these checkpoints of where you should be along the way. We can adjust at the 60- or 90-day marks, but we need a path to follow.”