Top 10 Tips for an Effective Advertising Campaign - Page 9
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8. Don't Try to Be Everything to Everyone

No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.

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