Top 10 Customer Service Mistakes

8. Sending Canned Responses

Since email is impersonal, many businesses send a form letter or a canned response that answers 10 common FAQs, none of which may apply to a particular customer. Other businesses simply ignore customer complaints hoping the customer will simply forget the issue.

These are email cop-outs, or excuses for not providing adequate customer service, and they shouldn't be happening. It is very simple for a customer representative to respond to each inquiry in a timely fashion.